Our Story

Founded in 2022, UPF was born from a passion for water activities and a commitment to sun protection. Our online-based brand offers UPF clothing that combines functionality with unique, water-inspired designs. We believe that enjoying the sun shouldn't compromise your skin's health, and our products reflect this philosophy.

At UPF, we draw inspiration from the beauty and vibrancy of aquatic life. Whether you're fishing, boating, or simply enjoying a day by the water, our collection provides stylish, protective clothing that speaks to your love for the outdoors. Join us in celebrating the sun safely and elegantly, with UPF.